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About Bowls NSW

Home About About Bowls NSW

“Love what you play, it’s more than a game”

Vision

To provide everyone an opportunity to experience bowls in New South Wales

Purpose

To develop a ‘Bowls Community’ that can participate, administer and enjoy the bowls experience.

Values

  • Collaborative – to work proactively with our partners across all levels of bowls.
  • Excellence – proving to be the best bowls competitions, representative teams and sport administration in the country.
  • Leadership – to be the premier state and show the way.
  • Courage – to stand apart from the competition and to back our vision.

Strategic Plan Summary

Communication
Marketing / Engagement / Participation
Revenue Streams
Governance
High Performance & Player Welfare
Alignment & Influence

Communication

Aim:

  • To improve both the type of communication and the channels used to communicate to all stakeholders.

Objectives:

  • To consistently communicate successfully with clubs and players using the current channels of Council briefings, website and BowlsBox.
  • To diversify the mix of communication channels through the increased use of IT and social media.
  • Increase the number of email addresses of members and key stakeholders in database for more effective digital communication
  • Increase face-to-face communication with bowls administrators and management

Marketing / Engagement / Participation

Aim:

  • To improve engagement opportunities with players, administrators and volunteers as well as improve the quality of those touch points.

Objectives:

  • Increase registered membership and participation through effective membership structures and recruitment and retention resources and activities
  • Increase live streaming opportunities
  • To improve the level of skilled administration and volunteers within the sport.
  • Establish and deliver events aimed at increasing participation, recruitment and retention of key market areas
  • Provide effective club improvement and marketing services

Revenue Streams

Aim:

  • Maintain long term financial sustainability of Association & Events through responsible financial investment and management.

Objectives:

  • To fully investigate potential new revenue streams. Action those that are within our scope.
  • Diversify revenue streams to reduce reliance on Members.
  • Increase commercial, corporate and government funding opportunities.
  • Review revenue and financial viability of Association events

Governance

Aim:

  • To ensure our corporate governance structures, procedures and protocols match our needs and are in-line with societal expectation and the law.

Objectives:

  • Evaluate and Update the Association Organisation Chart
  • Increase the number of Member Club voting in the Election of Directors annually
  • Develop a Board Charter, including education for potential new directors and the development of a Board evaluation and report card.
  • Annual review of Board and operational protocols, policies and procedures.

High Performance & Player Welfare

Aim:

  • To ensure that NSW players can participate, perform and achieve their full potential at all levels of the sport.

Objectives:

  • To conduct annual player development camps for junior and open representatives
  • Continue to supply high quality welfare and educational programs to our up and coming players in line with our other risk mitigation strategies.
  • To provide MPIO services at all levels of the Association.

Alignment & Influence

Aim:

  • To align our organisation appropriately both up and down our supply chain and horizontally with other sports and appropriate commercial and government organisations in a bid to influence those organisations where possible.

Objectives:

  • Alignment with Bowls in Australia Strategic Plan
  • Alignment with Bowls Australia and other STAs on key national initiatives in-line with the best interests of the sport in NSW.
  • Board and Management to engage with key government representatives
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